I was scanning the logs for our secure server and was suprised by the number of hosting customers who abandoned purchases at the personal information form. The question for me is “What scared them off?””
Seem three answers – probably all correct – would offer a solution:-
1. Site design – This is one I’ll have to investigate. The checkout page could be confusing.
2. Dodgy sales – Potentially fraudulent customer scared off by having to give personal details.
3. Privacy concerns – Normal customer scared off by having to give personal details.
Think I’m going to have to work on the “”trustworthiness”” of the store at some point.